Client Spotlight | Dr. Michael Rivera, Podiatric Surgeon
Co-Founder of myMDbrand.com, Alex Miranda, met Dr. Rivera while both of them were on a medical mission to Guatemala. Dr. Rivera learned about our services and was immediately intrigued to begin work on his own personal brand.
Dr. Rivera already had a few things going for him:
A website for the group of Podiatrists he belongs to, http://flafootandankle.com/
A website for his own practice: https://riverafootandankle.com/
The problem was that neither website really told the story of WHO Dr. Rivera is as a person, his passion for medical missions, his extensive career as a medical professional, and his calling in medicine.
We wanted the world to know what this extremely gifted and talented man was born to do!
WHY DOCTORS NEED PERSONAL BRANDING
At @mymdbrand, we work with world-class doctors by creating a solid personal brand and upholding that brand so we can help them have a constant stream of new patients, and a stable of happy existing patients singing their praises.
We’ve been branding since 2005. We’ve branded dozens of doctors and their practices. And time and time again what we find is that these doctors are great at their specialty, but they aren’t marketers and don’t know how to personal brand.
We know this, so we created a plan that would let Dr. Rivera continue to practice while we build his personal brand.
THE PLAN FOR DR. RIVERA
As always, we first start with a 60-Minute Interview to Get Clarity on a doctor’s calling. We met with Dr. Rivera to getting clear on what he does and why he does it. We zero in on a niche and end the session by outlining next steps and timelines.
The plan was to build out the following personal brand items:
A “name logo” - his Doctor title Name
A “universal” business card that could be used no matter where he works
A beautifully designed CV
His own name as a domain
A beautiful one-page website design & development
Social media designs for YouTube, LinkedIn and Facebook
Although it’s tough to get the time of a doctor, especially one that golfs and sees hundreds of patients to see in a week, Dr. Rivera agreed to the plan and we went full force ahead.
This was the only way he could control what the world would see what he was really born to do.
We introduce to you the personal branding of Dr. Michael Rivera, DPM, FACFAS: https://www.drmichaelrivera.com/
A logo is to a business as your face is to you.
It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
Logo design establishes your identity.
It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?
Business cards are an effective networking tool for professionals and also serve as a promotional tool for a business or company division. A compelling design with the right combination of color and images helps you optimize these advantages when sharing your card.
It is a simple but effective way to demonstrate your professionalism. It is customary when you meet someone for the first time in a business setting to exchange business cards. If the other person has a card and you don't, it might cause her to question your professionalism. Pulling out a well-designed and informative business card and presenting it after the initial handshake and greeting affirms your professionalism to the prospect, contact or associate.
Responsive Web Design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
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