Client Spotlight | Dr. Carmen Crespi, Orthodontist
Updated: Mar 3, 2020
WHY DOCTORS NEED PERSONAL BRANDING
At @mymdbrand, we work with world-class doctors by creating a solid personal brand and upholding that brand so we can help them have a constant stream of new patients, and a stable of happy existing patients singing their praises.
We’ve been branding since 2005. We’ve branded dozens of doctors and their practices. And time and time again what we find is that these doctors are great at their specialty, but they aren’t marketers and don’t know how to personal brand.
We know this, so we created a plan that would let Dr. Crespi continue to practice while we build her personal brand.
THE PLAN FOR DR. CRESPI
As always, we first start with a 60-Minute Interview to Get Clarity on a doctor’s calling. We met with Dr. Crespi to getting clear on what she does and why she does it. We zero in on a niche and end the session by outlining next steps and timelines.
The plan was to build out the following personal brand items:
A “name logo” - her Doctor title Name
A “universal” business card that could be used no matter where she works
A beautifully designed CV
Her own name as a domain
A beautiful one-page website design & development
Social media designs for YouTube, LinkedIn and Facebook
Although it’s tough to get the time of a doctor, especially one that sees hundreds of patients to see in a week, Dr. Crespi agreed to the plan and we went full force ahead.
This was the only way she could control what the world would see what she was really born to do.
We introduce to you the personal branding of Dr. Carmen Crespi, DMD, MS: https://www.drcarmencrespi.com
A logo is to a business as your face is to you.
It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.
Logo design establishes your identity.
It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?
Business cards are an effective networking tool for professionals and also serve as a promotional tool for a business or company division. A compelling design with the right combination of color and images helps you optimize these advantages when sharing your card.
It is a simple but effective way to demonstrate your professionalism. It is customary when you meet someone for the first time in a business setting to exchange business cards. If the other person has a card and you don't, it might cause her to question your professionalism. Pulling out a well-designed and informative business card and presenting it after the initial handshake and greeting affirms your professionalism to the prospect, contact or associate.
Responsive Web Design
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
HER CV BROUGHT TO LIFE
Typically, a CV is not a document you share with your patients. Instead, it's sent to employers or conferences or banks.
But we feel a patient has just as much right to know their doctor's full history as anyone else.
This is why we've created a personal brand CV. Now Dr. Smith can
Showcase her CV in a way potential patients can see who you are
Present CV in way that engages attention
Downloadable PDF of beautifully designed CV
Send this website instead of sending your CV
Visit https://www.drcarmencrespi.com and find the "download CV" button to see it in detail.
Social Media Designs
Your personal brand has to follow you across all the platforms.
We did personal brand designs for her Facebook.
Book Your Personal Branding Strategy Session
Let's connect to get talk about your personal branding strategy session.
Click here to book a strategy session.