Personal Branding Checklist for Medical Professionals
It can be tremendously frustrating when you feel patients don’t know that you exist to help them with their problem. This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your career to the next level.
You Don't Have Time to Tell Your Case Studies
We've got a solution.
Share your Case Studies in 30 minutes
Every month, we record a call of you telling us an awesome transformational story, something you're really proud of.
Your stories of how you transform someone’s life is the most important tool to share in your marketing arsenal! Let's use it!
Review Story for Broadcasting
Broadcast your Transformational Case
If you tell a success story about surgically correcting a pes plano valgus foot, don't you think you'll attract that more into your business?
Your stories will attract patients and referral partners that can relate. It’s our human nature to connect with stories.
Broadcast your stories 22 different ways
Automate the Marketing Monthly
Build a Referral Marketing Program
Convert Readers to Patients
We don't just generate leads, we also build and implement a custom sales process to convert those leads into sales.
As you increase the flow of perfect patients, you need a sales & marketing system and a process to free you and your team up to focus on your mission.
Manage and Nurture the Leads
Automate Your Sales Pipeline
Train Your Staff to Be Sales Pros
Current Marketing Not Working?
Most marketing companies are posting the same thing over and over on social media, and people are fatigued by it.
Why Today, More Than Ever
Clarify Your Message
You’ll gain clarity by understanding your own calling in medicine and connecting that with people that resonate with that message.
Your own stories of transformational patient experiences cut through the noise and get your audience to take notice.
Make them Remember
People forget data and flashy design and gimmicky postcards, but a story is unforgettable and makes people want to learn more.
Confidence in Your Stories
It’s time that the world finally knows about all the awesome things you’re doing in medicine.
But there’s a fine line for doctors when it comes to blowing your own horn. The conflict is between “assertive self-confidence” and excessive “bragging rights.”
You want to stand out, but you don’t want healthcare colleagues to be offended by you claiming professional superiority.
But when you hand your CV to someone, and it’s full of all of your accomplishments, the paper speaks for itself, right? You wouldn’t keep something off the CV as to not offend someone, right?
Personal branding is simply letting the world know who you are, what you came to this earth to do, and letting your results speak for themselves.
They're Telling The Whole World What They Were Born To Do
The myMDbrand.com team did an incredible job at helping me understand the difference between marketing my practice and branding my medical calling. Now I find myself sharing my personal brand site more than my practice site because I want people to know the full me
Dr. Michael Rivera, DPM, FACFAS
Florida Foot & Ankle
Case Study Automation is Perfect For...
More Leads Into The Business
Your Own Practice
The Medical Community
at Medical Conferences
Into a New or Innovative Specialty
Choose one or choose all three. It depends where you’re at in your career.
Your Marketing Process
We’ll build out your sales and marketing automation platform and customize it to fit your practice’s process for attracting, nurturing, and converting opportunities.
Your Stories Monthly
We call you every month to ask you about an awesome case you treated or innovative thought you’re ready to share. We then tell the world through the web, email, and social media.
Typical Marketing vs Story Marketing
Trouble converting leads to customers
Jack of all trades; not specialized enough
Waste money on marketing
Can’t attract perfect patients that are in your zone of genius
Website,logo, and marketing material aren’t appealing
Too busy to plan a marketing strategy
The myMDbrand Way
Stories send a clear message to the marketplace
cut through the noise and get your audience to take notice
Increase patient demand and allegiance
Increase professional referral confidence and frequency
Enhance personal and professional satisfaction
Highlight The Doctor, Not The Practice
A doctor's office is a doctor's office. Potential clients can't tell the difference between them all.
Instead of promoting the office and its services, we feel people connect with the doctors more. People especially connect with their transformational stories.
Consider switching to a "story first" approach in your marketing.
One Client - One Student
For every doctor we brand, we send a health student on a medical mission.
We support Jose’s Hands, a non-profit that gives scholarships to health students to go on their first medical mission.
Your Next Steps
We answer all of your questions about our service.
We want to know what makes you so awesome.
After your logo and website are approved, we start telling the whole world about you.