Personal Branding for Doctors

 Create a Powerful, Differentiating Name in Your Market

The Ultimate Personal Branding Checklist for Doctors

It can be tremendously frustrating when you feel patients don’t know that you exist to help them with their problem. This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your practice to the next level.

What's Personal Branding?

Personal branding for individual doctors is a useful and effective extension 

of the differentiating brand message of a medical practice or organization.

Personal Branding

  • Spotlight distinctive strengths and capabilities

  • Establish credentials and credibility

  • Inspire champions and influencers

  • Extend visibility and public awareness

  • Increase patient demand and allegiance

  • Engender stronger patient compliance

  • Increase professional referral confidence and frequency

  • Enhance personal and professional satisfaction

vs. Business Branding

Branding your business is obviously necessary, but it's very different from personal branding.  Branding your business is your

  • Logo

  • Marketing collateral

  • Practice Website

  • Practice Social media

  • Google and search platforms

  • Business Listings

  • Etc.

Why Today, More Than Ever

Control Online Searches

With the amount of information available about you, it’s important to control and direct what is unique and relevant about who you are.

Become the Go-To Leader

Guide how patients perceive your professional reputation and establish your uniqueness so you become sought after in your specialty.

Attract Perfect Cases

There’s good patients, and there’s BETTER patients that will let you do your gifting, pay more for it, and sing your praises louder in the marketplace.

You Do So Much… And Nobody Knows….

It’s time that the world finally know about all the awesome things you’re doing in medicine.

But there’s a fine line for doctors when it comes to blowing your own horn. The conflict is between “assertive self-confidence” and excessive “bragging rights.”

 

You want to stand out, but you don’t want healthcare colleagues to be offended by you claiming professional superiority.

 

But when you hand your CV to someone, and it’s full of all of your accomplishments, the paper speaks for itself, right?  You wouldn’t keep something off the CV as to not offend someone, right?

 

Personal branding is simply letting the world know who you are, what you came to this earth to do, and letting your results speak for themselves.

 

Your Colleagues are Getting with the Program

 

Personal Branding is Perfect to...

Advance Your Career

Start Your Own Practice

Influence the Medical Community

Speak at Medical Conferences

Pivot Into a New or Innovative Specialty

Attract More Leads Into the Business

Our Process

 

1

Personal Brand Logo & Website

With the amount of information available about you, it’s important to control and direct what is unique and relevant about who you are.

2

Monthly Storytelling

Guide how patients perceive your professional reputation and establish your uniqueness so you become sought after in your specialty.

3

Quarterly Photo & Videography

There’s good patients, and there’s BETTER patients that will let you do your gifting, pay more for it, and sing your praises louder in the marketplace.

Alex and his team did an incredible job at helping me understand the difference between marketing my practice and branding my medical calling.  Now I find myself sharing my personal brand site more than my practice site because I want people to know the full me.

Dr. Michael Rivera

One Doctor. One Student.

For every doctor we brand, we send a health student on a medical mission.

We support Jose’s Hands, a non-profit that gives scholarships to health students to go on their first medical mission.

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Your Next Steps

1

Discovery Call

We answer all of your questions about our service.

2

Brand Interview

We want to know what makes you so awesome.

3

Brand Launch

After your logo and website are approved, we start telling the whole world about you.

Ready to Talk?

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