Personal Branding for Doctors
Create a Powerful, Differentiating Name in Your Market
The Ultimate Personal Branding Checklist for Doctors
It can be tremendously frustrating when you feel patients don’t know that you exist to help them with their problem. This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your practice to the next level.
What's Personal Branding?
Personal branding for individual doctors is a useful and effective extension
of the differentiating brand message of a medical practice or organization.
Personal Branding
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Spotlight distinctive strengths and capabilities
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Establish credentials and credibility
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Inspire champions and influencers
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Extend visibility and public awareness
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Increase patient demand and allegiance
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Engender stronger patient compliance
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Increase professional referral confidence and frequency
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Enhance personal and professional satisfaction
vs. Business Branding
Branding your business is obviously necessary, but it's very different from personal branding. Branding your business is your
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Logo
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Marketing collateral
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Practice Website
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Practice Social media
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Google and search platforms
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Business Listings
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Etc.
Why Today, More Than Ever
Control Online Searches
With the amount of information available about you, it’s important to control and direct what is unique and relevant about who you are.
Become the Go-To Leader
Guide how patients perceive your professional reputation and establish your uniqueness so you become sought after in your specialty.
Attract Perfect Cases
There’s good patients, and there’s BETTER patients that will let you do your gifting, pay more for it, and sing your praises louder in the marketplace.
You Do So Much… And Nobody Knows….
It’s time that the world finally know about all the awesome things you’re doing in medicine.
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But there’s a fine line for doctors when it comes to blowing your own horn. The conflict is between “assertive self-confidence” and excessive “bragging rights.”
You want to stand out, but you don’t want healthcare colleagues to be offended by you claiming professional superiority.
But when you hand your CV to someone, and it’s full of all of your accomplishments, the paper speaks for itself, right? You wouldn’t keep something off the CV as to not offend someone, right?
Personal branding is simply letting the world know who you are, what you came to this earth to do, and letting your results speak for themselves.
Your Colleagues are Getting with the Program
Personal Branding is Perfect to...
Advance Your Career
Start Your Own Practice
Influence the Medical Community
Speak at Medical Conferences
Pivot Into a New or Innovative Specialty
Attract More Leads Into the Business
Our Process
1
Personal Brand Logo & Website
With the amount of information available about you, it’s important to control and direct what is unique and relevant about who you are.
2
Monthly Storytelling
Guide how patients perceive your professional reputation and establish your uniqueness so you become sought after in your specialty.
3
Quarterly Photo & Videography
There’s good patients, and there’s BETTER patients that will let you do your gifting, pay more for it, and sing your praises louder in the marketplace.
One Doctor. One Student.
For every doctor we brand, we send a health student on a medical mission.
We support Jose’s Hands, a non-profit that gives scholarships to health students to go on their first medical mission.
Your Next Steps
1
Discovery Call
We answer all of your questions about our service.
2
Brand Interview
We want to know what makes you so awesome.
3
Brand Launch
After your logo and website are approved, we start telling the whole world about you.
